Industry

Inkjet on the rise

Inkjet is more capable than ever. With stunning image quality improvements, increased media latitude, and built-in operational efficiencies, inkjet is more than a print technology.

It is at the center of a transformational ecosystem designed to overcome many of today’s print manufacturing challenges.

Production Inkjet Printing

Inkjet is an essential strategic component to many businesses  precisely because it does what other print technologies cannot.

Inkjet lowers run costs

Using blank rolls of paper for white paper-in printing saves  money versus creating –  and warehousing – offset preprinted shells for overprinting. In addition, inkjet has per-page costs approaching offset.

Inkjet boosts productivity

Pressure for increased competitiveness has driven more aggressive lead times. One  inkjet device can often replace multiple Xerographic presses, streamlining workflows to produce more jobs in less time while saving space – and reducing overhead costs. Inkjet also bypasses the time consuming processes required for offset press setup, unlocking more productive shift time for commercial print operations.

 

Inkjet opens up new applications

There are some needs only inkjet can answer profitably:

  • Incorporating customized full-color marketing content  on high volumes of communications
  • Creating large ROI-driving personalized and triggered direct mail campaigns
  • Improving time-to-market for targeted publications
  • Producing short-turn, high-volume jobs cost-effectively
  • Transforming catalogs from static offset to personalized, revenue-driving pieces

These new applications expand your ability to market your product and services.

 

Advantages of Inkjet

  • A move to production inkjet could mean producing up to 20 times the volume of existing Xerographic devices in the same shift. The entire workflow from job input to finishing and fulfillment may need to be enhanced to support these increased volumes.
  • Color plays a bigger role. Inkjet removes the need for offset color shells so monochrome variable data and color content can print together, saving time and money.
  • Time-to-print is improved. This is a big driver behind the move to inkjet, helping shorten lead times and implement last-minute changes more easily. High inkjet speeds provide significant flexibility when it comes to meeting shrinking turnaround times.
  • 100% personalization potential. Inkjet lets you deliver  personalization across an entire page instead of being confined to a 4- or 8-inch strip with a digital head on offset.

Data management skills will be needed to support increased personalization and our staff can support your move to inkjet.

Harness New Opportunities with Inkjet

Inkjet removes steps in the print manufacturing process, making it the ultimate efficiency engine. With 100% personalization capability, inkjet also ensures you’re ready to unleash new levels of value-driving differentiation.

Reduce costs with inkjet

Many print providers see production inkjet as a way to re-evaluate their business and transform operations to drive cost out. This could be via consolidation of equipment, elimination of pre-printed forms, workflow automation, an increase in productivity, or a decrease in run costs, waste, and inventory.

Integrate Marketing Content for New Revenue

By treating the white space on statements such as a billboard, complementary products and services can be promoted. This leverages an idle asset to generate revenue

Move from Personalized to One to One Marketing

Relevance is the key to direct mail success. Personalization is more than including a recipient’s name and address – it means tailoring imagery, messaging, and offers to that specific individual to drive higher response rates

Boost Engagement with Personalized Publications

Magazines can be personalized in a variety of ways to better engage readership and meet the goals of publishers and advertisers. Segment-specific content, data-driven personalization, and personalized ads can all drive value – and new revenue.

Drive Orders with Segmentation and Targeting

More and more brands are opting to send customized catalogs that reflect an individual consumer’s past purchases or seasonal items in geographic regions. One retailer saw a 51% higher average order value with this approach versus static catalogs.

Add Valuable New Applications

Applications such as direct mail and hybrid communications allow you to  adopt inkjet easy ways to add personalized value without sacrificing the quality consumers expect. Drive Orders with Segmentation and Targeting

More and more brands are opting to send customized catalogs that reflect an individual consumer’s past purchases or seasonal items in geographic regions. One retailer saw a 51% higher average order value with this approach versus static catalogs.

Transaction Data Expertise can transfer to personalized direct mail.  Publishers have the infrastructure to produce multi page personalized catalogs. All done by commercial printers with inkjet personalization.

Today’s inkjet is so much more than just cost-effective. It is a  tool ready to help foster deeper relationships between consumers and the brands they interact with.